So Rodarte has just relaunched their website. And it is turning my bitter disappointment in their lacklustre collections into a great love. For years now the Rodartes (I know I know they are the Mulleavys, but ever since Grace Coddington referred to them as the Rodartes in The September Issue I can't call them anything else (remember the line? "Those poor Rodartes" - magic)). Woah, let's start that sentence again. For years the Rodartes have been taking beautiful fitting photos for each collection, but as far as I know they've been hidden until now. By having complete creative control of how their collections are presented, outside of the constraints of the runway show, the Rodartes are conveying their intentions far more effectively. I didn't like Fall 2013 or Spring 2012 at all, but thanks to these photos I am now understanding. It's like you are looking into the heads of Kate and Laura and seeing exactly what they see in their clothes.

I want to stress again just how disappointed I was with Spring 2012, the van Gogh one. No longer, these photos are like the phoenix rising through the ashes, disappointment and ambivalence burnt away.

I don't want to just show the collections I have only come to love now. The fitting photos for Spring 2013, the incredible fantasy role playing collection, are the ultimate, and it is a collection that I have always loved and will now love even more. Pseudo action poses lend themselves to ultra staged fittings well!

all images from rodarte.net go there!

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